Practice Consulting and Training
Owner and Clinical Director Kellie Wicklund and Executive Director Christina Moran offer training and consultation to both group and individual practitioners looking to improve and grow their businesses. With a particular emphasis on the intersection between exceptional clinical expertise and business acumen, we focus on achieving ethical and sustainable growth that centers the client experience as well as the business practicalities.
Why trust us?
Our goal as a business has always been providing premier clinical care, and after six years of sustained growth, the Maternal Wellness Center is an excellent example of how client-centered care can thrive in partnership with business and financial success. We’ve been recognized as a Philadelphia100 Forum Winner in 2023 and 2024 as a standout business in the region.
We’ve achieved this success by cultivating a careful balance of business-intelligence and high quality therapy that allows for client success, clinician development, and strong culture of excellence. We have intentionally built a practice that prioritizes personal and professional development, and quality living for all employees.
Client Lifecycle Management Training & Consultation
If you want to maximize both client satisfaction and your earning potential, but you don’t know where to begin, this is for you. Bringing in new clients is labor and resource intensive. Many therapists struggle with client turnover and don’t understand why its happening or how to improve it.
In this field, it isn’t enough just to attract new clients. You have to productively treat and retain those clients for a full course of care. Healed clients lead happier and fuller lives, and are also future referral sources.
Our individualized 2-hour client lifecycle management training will help you and your staff to develop a plan for analyzing your client lifecycle data and locate common and premature client off-ramps in your practice.
You will learn to identify and successfully work through the inevitable treatment-destructive resistances with tried and tested interventions from the body of work of psychodynamic theory and technique. You will better understand client and clinician variables that lead to premature termination and how they manifest in client defenses and transference, and clinician countertransference and counter resistances.
You will be trained to to avoid common pitfalls around the friction points in therapy, and become equipped to take more clients through thorough the healing journey that they deserve, need, and want.
Improving your practice’s ability to bring clients to successful treatment means:
Happy and healed clients
Increased client referrals
Improved business stability
Increased clinician satisfaction
Better return on marketing investments
From the top to the bottom of the organization, this training can help every team member to understand how both healthy client lifecycles and satisfied clients contribute to success.
Consulting Package includes:
Initial discovery meeting - 1 hour
Tailored intervention presentation for your organization’s specific needs - 2 hours
Implementation check-in (3-6 months after) - 2 hours
Other clinical trainings available:
Birth Trauma Training - 1 hour
General Perinatal Mood and Anxiety Disorders Training - 1 hour
Private Practice Consultation with Kellie Wicklund - 1 hour
About Us
Christina Moran-O’Brien’s twelve years in Higher Education Administration gave her the opportunity to supervise complex teams, develop strong customer service skills, and create and apply business processes that maximize human success. She transitioned to the mental health space in 2020, and has enjoyed finding ways to improve the lives of clients and clinicians by maximizing client satisfaction. She has a deep love of both data and problem-solving that she loves to apply to analyzing private practice.
Kellie Wicklund is a licensed Psychotherapist with 25 years of experience, and is the CEO + Clinical Director of the Maternal Wellness Center. This high-impact organization innovated to create growth opportunities for professional women, and serve local families with expert mental healthcare, within a complementary care model of service. Kellie is dedicated to creating both a thriving work environment and a strong clinical team. She’s a member of the American Society for Reproductive Medicine’s Mental Health Professionals group, a Goldman Sachs 10000 Small Business Cohort 29 Scholar, certified in Perinatal Mental Health by Postpartum Support International, a 2008 fellow at the Psychoanalytic Center of Philadelphia, and is earning a certificate in Organizational Dynamics, Leadership, and Consulting from Philadelphia School of Psychoanalysis. She regularly consults on cases with the renowned Dr. Nancy McWilliams.
Kellie and Christina have complementary experience sets and synergy that enable them to look at practice growth from many lenses. Their unique insights and applied psychodynamic theory and techniques can help you to take your practice from surviving to thriving.
What People Are Saying
““I am thrilled to express my gratitude for the outstanding client retention training provided by Kellie and Christina for our practice. Their expertise has been transformative in helping us understand the intricacies of maintaining a successful practice. They went beyond the basics, offering invaluable insights into the nuanced aspects of client retention specific to the field of mental health. They skillfully guided us through strategies to attract and retain clients, emphasizing the importance of fostering long-term relationships. Their dedication to enhancing our client retention abilities has made a positive impact on our practice. I am confident that the skills and knowledge gained from this training will contribute significantly to the long-term success of our mental health practice. I highly recommend Kellie and Christina's client lifecycle training to any mental health professionals looking to elevate their practice to new heights”
— Deborah Flam, LPC, PMH-C, Clinical Director, Beautiful Journey Reproductive Counseling Center
Our staff’s thoughts about the training:
“This is an excellent presentation. I’m so impressed with the work that Kellie and Christina have done to figure out how to extend treatment to the point of true healing. And training others has the potential to improve mental health care for so many.”
— Lindsay Edwards
“This training helps me to continue to clarify what's going on in the treatment room in the relationship between myself and the patient. We know a strong relationship between therapist and patient is the biggest predictor of successful treatment and this training helps to name and bring to the surface the attachment dynamics at play. It helps to demystify resistance and treatment drop out while showing a pathway to deeper treatment and healing. I left knowing I have my work cut out for me, but also feeling very hopeful. Thanks again!”
— Mary Wilkinson
“This training was great! And also very exciting that the work you and Christina have done is evolving into this awesome consulting work with other groups. It was really helpful to revisit that client lifecycle training we had last year. This definitely has me thinking about many of my clients and what their courses of treatment have looked like. I am interested to talk more about how to continue to identify the expected defenses early and what it looks like to get ahead of that appropriately.”